partner success

What are successful partners doing these days?

Collaborative Events

Sage Software partners Ascendix Technologies, who represents Sage CRM SalesLogix, and ERG, who represents Sage MAS 90, MAS 200 and MAS 500, co-hosted an event in Dallas. They turned to Tipping Point Advisors for event management and marketing guidance. The event centered on four nationally recognized speakers who presented throughout the day.

"Positioning ourselves as a resource was the objective for our first Business Boot Camp," said Greg Boyd, president of ERG. He is echoed by Wes Snow, president of Ascendix Technologies, "Being associated with these speakers gives our firms tremendous credibility."

The end result was 120 attendees and incredible name recognition for the two firms.

Success Stories

What are you doing to distinguish your firm and make clients want to do business with you? Consider client success stories. What better way to promote your company and the services you offer than through the success your client's have had.

Sage Software mid-market partner Mike Fitzgerald with The Fitzgerald Group uses success stories to set his firm ahead of others. Mike outsourced the writing of the success stories to Tipping Point Advisors. "We had Christine interview and write two success stories. Since then, we have been using them to differentiate our firm to prospects. The success stories have certainly set us apart and have helped us add new clients," said Mike.

Client Conferences

Taking care of our clients and increasing their loyalty is a successful revenue generator. Some partners with large client bases have put together one day client conferences. In addition to inviting clients, top prospects are invited as well. Tipping Point Advisors helped Automated Accounting Solutions with their premier client conference in October 2002. Not only did the 100 client attendees receive tremendous value, but five prospects also attended the event. To date, four deals have closed. "Christine planned our first ever client conference from start to finish. She managed the event and made sure everything happened according to plan. The day was a complete success - our staff loved being around the customers and our customers learned a lot and were able to network with one another," said Judy Peterson, president of Automated Accounting Solutions.

Account Management

Having an internal advocate dedicated to your clients has been a success for all companies that have implemented an account manager. Some partner organizations have seen revenue increases up to 20% after a full-time account manager has come on board. Tipping Point Advisors has hired and trained account managers for partner organizations. "Because of growth, we needed to hire our first account manager. Christine put together the ad, ran it, sorted through all the resumes we received, and conducted the phone and in-person interviews. She gave us three great candidates to choose from. When we hired the one that best fit with our company's values, Christine came in and trained her. I couldn't be happier with the results. Her experience in our industry makes her invaluable," Art Nathan, president of Solution Strategists.